Zombies at the mall; from George Romero’s “Dawn of the Dead”

Black Friday is today’s buzzword. Millions of Americans will be out shopping, some of them ‘til they drop, or maybe, get shot. That’s ok, it doesn’t necessarily signal the end of society as we know it.

I take solace that about 15 percent of Americans actually shop on Black Friday. The rest of us prefer to steer clear of our local shopping mega marts. In fact, Nielsen, the market researcher that has been telling us a great deal about us and spotting trends for more than 60 years, says 85% of consumers won’t go anywhere near a mall or a physical store on Black Friday. Continue reading →