If you’re sick of me talking about Moxie, just plug your ears and go, “la-la-la-la-la.” It’s been awhile (two months) since I mentioned New England’s most iconic drink, and Maine’s official state soft drink.

Moxie as a subject has been a gift that’s given much more than I anticipated back in 2008 when I got the idea to pursue this intriguing subject. It seemed like a great follow-up to baseball. At the time, however, I never thought I’d sell out two printings and then, have Down East Books commission me to write a second book about this distinctly-different beverage. I certainly didn’t think I’d still be talking/writing about it five years later. Continue reading →