There was a public service campaign using the acronym, RIF; Reading Is Fundamental. The purpose of that effort was to promote reading, especially among poor children. I remember seeing their public service announcements on television, most likely during the 1970s.
Reading was a central components of my own reinvention. It was reading, and books like Gregg LeVoy’s, Po Bronson’s, and Scott Peck’s that got me up and out of my corporate prison at Moscow Mutual. If I wasn’t a reader, I’d still be stuck, probably not there, but someplace just like it, if not worse. Continue reading