An endorsement carries with it a certain amount of weight and prestige. In publishing, a common practice involves having other writers write a blurb for a book jacket that tells readers how stellar an author’s latest book really is. These are solicited and there is an implied quid pro quo arrangement.

If you’ve reached a certain status as a writer, and you’re still being published by a traditional publisher, then book jackets and filler pages are likely to be crammed with these, along with positive reviews of the book. The bigger the name, the more reviews accompany their books. Amazon is also chock full of reviews for top echelon writers and their books. Continue reading →