Signs are ubiquitous. They inform, invite, beckon, and some signs say “stay away.”
From the National Park Services Technical Preservation Services, in Preservation Brief #25, “American sign practices originated largely in Europe. The earliest commercial signs included symbols of the merchant’s goods or tradesman’s craft. Emblems were mounted on poles, suspended from buildings, or painted on hanging wooden boards. Such symbolic signs were necessary in a society where few could read, although verbal signs were not entirely unknown. A sheep signified a tailor, a tankard a tavern.”
Some are familiar and even iconic. They speak of commerce and capital.
