There is a narrative that says that the dawn of the 21st century has brought significant changes to our structures of work and economics. I won’t dispute that, but I’ll also say, the old way of doing things is still firmly entrenched and pushing against the status quo requires considerable effort and savvy. Even then, swimming upstream is hard.
Social media regularly serves as the 21st century’s equivalent of snake oil. Broad claims about the “new frontier” often reveal, when you look beneath the veneer that The Who were right; “meet the new boss, same as the old boss.” Not always, but often enough to know that things still are oriented to a certain way of conducting business. Continue reading
