I’ve been putting up regular content here at the JBE since 2012 when I first launched this site. The primary purpose of creating this WordPress platform (my first time designing my own website, btw) was launching my personal brand. At the time, given what was happening—basically, getting down-sized—plus, I was reading Seth Godin, Daniel Pink, and others; personal branding seemed to be the proper exit ramp to free agent nation.
The most important aspect of the JBE now looks like it’s been centralizing where I blog. That’s one reason why I chose to include one as part of the website in the first place. At the time, my plan was to write about reinvention and other things central to my personal brand.
With all that’s transpired over the past three years, the blog remains the primary reason I keep the site up and running. My efforts the past year to reinvigorate my own freelance writing is the reason why I also maintain another site where I post my freelance writing clips and keep my online portfolio up-to-date—something that seems like it would be a requisite for a free agent writer these days. The personal brand thing—I’m not as bullish on that anymore. Continue reading