What does advertising like this imply? Who is being targeted in this ad?
A study by John Hopkins Bloomburg School of Public Health reveals that alcohol is behind many ER visits. One step better, a certain well-known, some might even say, iconic, American lager is behind the majority of these visits caused by over-consumption of alcohol.
Say it ain’t so!
The beer is Budweiser, “the king of beers.”
The pilot study, published by Substance Use and Misuse, is the first study of its kind to assess alcohol consumption by brand and type from patients reporting to the emergency department with injury.
“Recent studies reveal that nearly a third of injury visits to Level I trauma centers were alcohol-related and frequently a result of heavy drinking,” said lead study author David Jernigan, PhD, CAMY director. “Understanding the relationship between alcohol brands and their connection to injury may help guide policy makers in considering taxation and physical availability of different types of alcohol given the harms associated with them.”
Got a whiff that there might be something behind these stories, as The Maine Sunday Telegram ran a front page “investigative” story about all the drunks driving Maine’s road ways, implying that Mainers weren’t safe. Oh, the hand-wringing this will cause!
I’m wondering what’s behind these stories and the implication that booze is bad? Is Barack coming for my Bud Light?
While overuse and abuse of any substance can cause harm, what’s being implied in a number of follow-ups to the study concerns me.
Like this CBS News story, where they indicate that “[The] authors said this study shows that there might need to be better labeling of alcohol content on malt liquor beverages, and malt liquor availability and marketing may need to be limited. They also suggested that a tax be put in place that increases according to the liquor’s alcohol content. This could discourage people from drinking beverages with high alcohol content.”
Great! The government again will be enlisted to save us from ourselves.
As for Budweiser, their PR people will be busy spinning this and I bet when things settle, their market share won’t suffer a bit. I’m pretty sure they’ll have a cold Budweiser waiting for me the next time I attend a sporting event. It might be sporting an additional tax, however, at least if politicians win the tug-o-war with the beer industry and its lobby.