It’s possible to make it in today’s world without a Facebook page and a Twitter handle. The gurus will deny this and insist that it’s not true. They tell us incessantly that we must all bow down before social media, or at least social media’s self-appointed royalty.
So much noise about what we all must do to be successful.
You know what I say to that?
Every time you see a bottle of Sriracha Sauce is a reminder to run away from the herd and find your own beat to march to.