Earlier this year, just after I began “the big transition” that defined 2012 for me, I told someone they should think about writing a book. Here was a person who was an excellent marketer, an entrepreneur, and someone I recognized as having the requisite skills and personality required to be the kind of savvy promoter that going the independent publishing route requires.

I think there are many people who are quite capable of writing and publishing their own book. In fact, I remain bullish on the idea that many are missing the boat when it comes to getting their expertise out in book form. Despite social media’s minimalist approach to every jot and tittle, there are still a wealth of niche markets for books and publishers who can spot them. Continue reading →