The Action Button

Good ideas and solutions to problems are abundant. Everyone might be a critic, but often, criticism holds the kernel of a viable solution. The problem is that merely identifying a problem, or proposing a theoretical solution never results in fixing it.

There are reasons why. I’ve written before about how talking about an idea can actually run counter to implementing it. The age-old adage, “talk is cheap” is just that; talk requires nothing. It’s an idea, often poorly framed, without steps towards implementation. Continue reading

Stop Talking and Start Doing

Nike's winning logo.

Nike’s winning logo.

Nike’s marketing slogan, “Just Do It” might be the greatest pitch tagline of all time. Those three words capture everything that their ad campaign sought to convey. The cash registers haven’t stopped ringing since Nike launched that line back in 1988. It helped them double their already healthy market share in the decade afterwards. And the profits just keep coming. Continue reading