Certainty in Uncertain Times

These are uncertain times. During upheaval, decision-making can be affected. Formerly easy choices become more difficult: for some, paralysis sets in. Of course, if the height of choice difficulty for you is deciding what over-priced, foodie establishment to eat at, you are in luck—you won’t have to contend with that dilemma today (or for the near future).

Doubts about what may happen tomorrow can lead to hearkening back to the familiar—those places where we’ve found answers or solace in the past. Insecurity causes dissonance and discomfort. Fear in turn forces us back to places of familiarity.

The internet can be a source of trusted information. It’s also a breeding ground for the dubious and even fallacious.

I’ve been a blogger since 2003. Over that period, I developed go-to sites. These were written by fellow blogging travelers I developed trust in. When lost without answers, I could go back to them by default. I also incorporated ideas and ideologies from them.

Many of these sites are now shuttered. If still online, it’s been months (or even years) since they’ve been updated with a new post. Disappointing for sure, I simply moved on. Meanwhile, I’ve stayed with it, even following the floor of my life opening-up. I’ve shared with readers from a place that at times felt like freefall. Persisting in the face of dissonance, upheaval, and even tragedy is what resilience looks like, especially if you fancy yourself a writer. Continue reading

Why Moxie?

I’ve moved on from Moxie—at least that’s what I tell myself. But, just when I think I’m free, Moxie reels me back in.

An important Lisbon matriarch passed away last Wednesday. Her death, just two weeks prior to the festival she nurtured for nearly a decade resonates through the town where I grew up and where upwards of 50,000 people will be coming to visit, the 2nd weekend in July.

Sue Conroy; Community Leader

Sue Conroy; Community Leader

I’ve written about Sue Conroy in my two books about Moxie. I referred to her as the “behind-the-scenes maven” of Moxie at the time (2008, when I interviewed her for Moxietown). If I had to “blame” someone for the topic that I’m sure some people get tired of hearing me talk about, probably thinking, “STFU about Moxie, already,” then I’m sorry Sue, I’m laying that honor at your feet.

I’ve been working on a story about the upcoming Moxie Festival that will run next Sunday, in the Lewiston Sun-Journal. When b-Section editor, Mark Mogensen, who I’ve been freelancing stories to at the paper for a couple of months, including my latest Explore! columns asked me about writing it, I wasn’t sure I wanted to crank out another piece on Moxie. I mean, what more can I say about the distinctly different soft drink that has spawned a festival in a town that desperately needs the positive energy that fans of Moxie will bring with them when they come to visit for three days? Apparently, a little bit more. Continue reading

Know Your (Moxie) Audience

If you’re sick of me talking about Moxie, just plug your ears and go, “la-la-la-la-la.” It’s been awhile (two months) since I mentioned New England’s most iconic drink, and Maine’s official state soft drink.

Moxie as a subject has been a gift that’s given much more than I anticipated back in 2008 when I got the idea to pursue this intriguing subject. It seemed like a great follow-up to baseball. At the time, however, I never thought I’d sell out two printings and then, have Down East Books commission me to write a second book about this distinctly-different beverage. I certainly didn’t think I’d still be talking/writing about it five years later. Continue reading

Bringing the Moxie

The Moxie Boy and Moxie Boy-in-training.

The Moxie Boy and Moxie Boy-in-training.

Today’s the start of a three-day Moxie weekend. I know I’m supposed to be blogging about Moxie, but sometimes, I think I’ve written just about all I want to about Moxie. Maybe that’s why this year, I’ve toned down my usual Moxie blogging quota.

It’s not that I don’t appreciate Moxie’s history, and all that goes along with this distinctly different soft drink that’s been around since 1884 because I do. The two books, the signings, the interviews I was asked to do, and the Tee Vee appearances are “all good,” as they say. It’s just that my interests and things I want to write about are much broader than one product, even a product as unique as Moxie. Continue reading

Moxie Math

Moxie math and keeping the stories straight.

Moxie math and keeping the stories straight.

Moxie is a state of mind, or so I’ve been told numerous times. Apparently, it also has its own distinctly different system of computation. How else could this be the Moxie Festival’s 31st year, if 2008 was its 25th, or silver anniversary?

History is important to me and by extension, the history of Moxie is something I’ve paid particular attention to especially since 2008 when I wrote my first Moxie book, but really, since 2004, when I first signed on to provide PR and marketing support for the Moxie Committee that summer and the following year, too. Continue reading