The Moxie Boy wants you to drink Moxie!

Moxie is a distinctly different soft drink that was once more popular than Coca-Cola, or Pepsi. Now, it’s an iconic regional soft drink with a cult-like fan base and a festival in its honor.

For the uninitiated, the Moxie Festival occurs the second weekend in July, just like it has been now for the past 30 years. The place is Lisbon Falls, the town where I grew up and still live across the Androscoggin River from. Continue reading →