Tag Archives: Seth Godin

Nashville, Don’t Let Me Down

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It’s about 8 hours from Lynchburg in Central Virginia to Nashville, Tennessee. You could do it faster if you pushed it, but I left early and wasn’t playing in Murfreesboro until Tuesday night.

When I was a writer and trying to push my prose up the mountain of recognition, Seth Godin was a “guru” of sorts. I know I’ll sometimes criticize the ubiquity of gurus, but there are some out there, like Godin, who are worth listening to and offer countless tips that move your craft forward: writing, music, maybe even mixed martial arts.

I’ve been following Matt Bacon on the ‘gram for a month or so. His stuff is so damn good (and practical) that I marvel that I’ve already started doing many of the things he talks about in terms of building a following. One of them recently was to find an area that you can tour regionally two or three times a year.

In many ways, this two-week tour is exactly that. Me, taking my all-original music, and playing cities and venues I’ve never played before. Including Nashville.

The DIY show I was part of on Tuesday night at The Shack was epic. Four different artists/bands, doing what they do, and showing support for me, the touring bard and minstrel passing through town. Chad James (aka, Karate Chad) seems to me to be a DIY force of nature in Murfreesboro. He’s originally told me he rarely does mid-week shows, especially Tuesday nights, but he made it happen. The link should be available soon on Twitch and when it is, I’ll post it, here. I’m also going to have some live footage of me playing what was about a 40 to 45 minutes set of originals.

[Shua, Murfreesboro singer-songwriter, covering Warren Zevon’s “Roland the Thompson Gunner”]

While Murfreesboro was sweet, my plan to play Wednesday night in Nashville fell through. The booking agent I’ve been working with texted me and told me that the venue has “discontinued all live music.” Wow! That fucking sucks! But, rather than let it derail me, I had a blast in Murfreesboro and I’m going to bring the same energy to Huntsville on Friday. Continue reading →

Creative Continuation

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I was thinking the other day about creative output and how it relates to my own production. During the time I was focused on writing, I put out four books from 2005 to 2014, which also included my repurposed Moxie book in 2012, sold to Down East Books (now Rowman & Littlefield). Remarkably, this book continues to sell and I’m sure it’s one of the better-selling regional releases for New England from that period.

Those years also included a host of articles for publications; alt weeklies, trade journals, and newspapers, both local and regional. I launched this blog in 2012, as a platform for content and became a practitioner of “shipping” (as Seth Godin frequently talks about). It was routine for me to create and post three to five blog entries each week.

Since 2018, I’ve been focused like a laser on music, another side of the creative process.  First, playing guitar daily in order to advance my playing. But just as important—writing my own songs. Over the course of that time, I’ve written 30+ songs. I have two Eps and two full-length releases available for purchase on Bandcamp.

Continue reading →

Predictions for a New Year

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Last year at Christmas, I could barely play 5 songs. By “play,” I mean sitting with my guitar and being able to make it through a song, knowing the words and chords without relying on sheet music. I had a couple of songs I was close to “nailing,” but the others I cloyed my way through.

A year later, I can now play an hour’s worth of music (or more) and my setlist is now in the double digits. I’ll still miss a chord change now-and-then, but I’m confident in my ability to play music. This from someone who believed the messaging that he’d never be good enough to perform with a guitar.

What’s the difference a year later?

A good portion of my growth can be attributed to practice. Most of the previous 365 days of 2020 (in the midst of a global pandemic), I spent hours alone in my basement: just me, three guitars (two electrics, one acoustic), a combo amp, a laptop, and a small Bose speaker. I acquired a two-channel PA midway through 2020 and a couple of microphones. These tools allowed me to approximate the live performance space, or a reasonable facsimile.

I have no crystal ball and hence, no sense of the next time I’ll be in front of an audience of flesh and blood humans. Once our “esteemed” leader, Governor “Crackhead,” shut everything down this fall, she deprived me of my weekly opportunity to get out and hit open mics. This was an essential part of my growth as a performer. No matter how much you practice, standing on a stage in front of a bunch of total strangers is an entirely different animal than sitting alone in the basement. Songs you’ve nailed time and time again become clunky messes played live in front of an audience. But, falling on my face made me better. Continue reading →

New Experiences and Learning

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Over Christmas and afterwards, I read a couple of really interesting books. I’ve found myself coming back to them often to re-read passages.

Both the books, Heather Havrilesky’s What If This Were Enough? and Kurt Andersen’s book, Fantasyland: How America Went Haywire, keep delivering returns on reading time invested in each. What both drive home is that this period of time in America isn’t necessarily unique—at least in Andersen’s narrative—about how America’s need to indulge in fantasy and thinking untethered from science and intellectual rigor dates back to our founding and prior to that. 500 years, really (which is part of the book’s subtitle).

Havrilesky’s book is essay-driven, and while similar in terms of demanding something from readers like Andersen’s does, focuses more on the personal—as in, in a world where excess is the norm—how do we find that place of “happiness” that’s not plugged directly into the capitalist mindset of “things” and “devices.” Both offer more than enough to mull over and I’m sure I will be for months to come.

Then, there’s the constant reminder during my part-time work life of a society that’s been conditioned to constantly bleat the equivalent of “gimme, gimme, gimme,” in the context of healthcare and wellness. It’s all enough to throw one into an existential crisis. Continue reading →

Fashionable and Fickle

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Some music videos for today and a little bit of context. This is the best I can do on this post-Oscar Monday, with two articles blasted out the door this morning (that I worked on all weekend), a paper due for my history class on Friday, and the usual other suspects from this thing called “life.”

Basically, I was looking for an excuse to post this video, from a favorite Canadian musician of mine, Joel Plaskett. Here’s to fashionable people.

Back when I was still able to light myself on fire so others could watch me burn with enthusiasm for things like writing, and urging others forward, drawing on my own journey of reinvention, I’d often share a snippet from Seth Godin’s wonderful Poke the Box. It was about a Canadian band of over-achievers called Hollerado. Yes, they were a literal band.

I’d read the section in the book about how they released their first record, called Record in a Bag. Yes, that was the record’s actual title.

Godin obviously was impressed about these four Canadian rockers and their will to overcome adversity. Like booking their first American tour, or better: simply getting in a van and driving as far away from their home town of Manitock, Ontario, and showing up at venues where a show was happening and telling a fib about having a gig lined up down the street that fell through and asking, “Would you guys mind if we played a short set here tonight?” They ended up playing a shit-ton of shows with this ploy. There’s all kinds of other motivation, fo-shizzle.

Today, for whatever reason, I thought, “I wonder what Hollerado’s up to these days?” They’re breaking up after 10 years of striving. That’s life, and even those who are willing to Poke the Box can’t always clear every hurdle. Not sure what the circumstances are—perhaps it’s as simple as wanting to do something other than log thousands of miles in a van and deal with the fickle nature of success. Continue reading →

Building On Your Foundation

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I had a gig that I loved. Of all the various “straight” jobs I’ve had, I felt that this one was as close to being perfect as I’d ever find. I felt uniquely qualified to carry it out. Then, a governor was elected, a man with an angry spirit much like Mr. Trump’s. He knew nothing about workforce training and because he was stupid (but thought he knew more than anyone else), he cut the budget for training in Maine. He continued his assault on the state’s training infrastructure for eight years.

Once I found out the job I enjoyed and was good at was going away, I figured it was time to craft my personal brand. That’s how the JBE originated in 2012.

I considered a host of various templates and ways to message what I wanted to say. I made sure I included a blog as part of the new WordPress site I built and plugged into the world wide web. Ultimately, I settled on the idea of “reinvention” because in 2004 and 2005 that’s what’d I was doing—reinventing my way of doing things. By 2012, I’d gotten pretty good at it. Writing was an essential skill I utilized then and still do.

I read Alvin Toffler in high school and I came back to the noted futurist during my period of retooling. It was Toffler who “gave me” the tagline of “learn, unlearn, and relearn” as a means of understanding what learning was in the context of creating something brand new—again, that idea of reinvention.

Besides Toffler, there were others. I became a fan of the likes of Seth Godin, Daniel Pink, and of course, I was already a fan of Mark Baumer, perhaps my biggest cheerleader relative to the need to embrace new ideas and doing it with gusto and with a certain kind of fearlessness. Continue reading →

Validation

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How often do you affirm other people? I mean, honestly recognizing qualities and positive traits—some amazing skill or ability they have. I’m guessing not very often.

Yesterday, I spoke to two friends. One of them I’ve known since 1988 when we were both new meter readers at our local power company. The other one, I met in February, the weekend we held Mark’s Celebration of Life at Brown.

The former knew Mark from the age of five and saw him grow into his teenage years. We’d lost touch as Mark got into college. But with true friends, a sabbatical isn’t a deal breaker.

My old friend was crushed when he learned Mark was killed. I’d called him the next day because I knew he’d find out and I wanted him to hear from me. He’s been there for me over the past eight months.

My newer friend and Mark were colleagues at Brown. Both navigated the school’s Literary Arts program together, earning MFAs. They are also poets.

We’ve been calling every other week and have deep and meaningful conversations about life. Yesterday, we were talking about how rare it is in this life to receive validation.

It’s interesting that our current president is a man who has made his way to the top by doing the opposite—tearing down others and seeking to destroy them. That says a great deal about the value that Americans place on catching others doing good and authentically recognizing that. Continue reading →

Color Me Eclectic

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As much as some people tout that we’re becoming a free agent economy, if you’re the one living that life, it often seems like everyone else is still doing the 9 to 5 corporate (or nonprofit) thing. Maybe it’s just in Maine that most people found their dream employer right out of high school (or college) and has been with them ever since.

When I look back over my own career, it’s the equivalent of a cat’s nine lives. By that I mean that there’s the “Indiana era,” “the CMP years,” time served at “Moscow Mutual,” etc. Work relationships from each one of these periods in my life have fallen away and seem to be forgotten by everyone but me. Oh, a few people from my past are on Facebook, but I don’t consider social media the reality-equivalent that everyone else does. There are a handful of people that I remain connected to and actually spend some time with periodically. I treasure these relationships and the qualities represented by true friends.

Probably the most meaningful period during my pre-freelance career journey were four of the six years that I spent working for the Local Workforce Investment Board (LWIB). Our nonprofit organization was housed at the Lewiston CareerCenter, a place that elicited mixed feelings. I’m not a huge fan of government bureaucracy, and the Maine Department of Labor certainly operates like one. Then there were the other nonprofit partners also housed there. I won’t bother to name them. Continue reading →

Learning to Sprint

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In January, it will be 12 years ago (in 2004) that I walked away from my Moscow Mutual cubicle and never looked back. Well, I’ve glanced over my shoulder periodically to take stock from where I’ve come from, and also to appreciate the occasionally bumpy terrain I’ve traversed to get to my current address in free agent nation.

Just the other day, someone I worked with at the aforementioned insurance giant emailed out of the blue. The exchange was an odd one, something akin to, “are you the Jim Baumer that used to work with me at Moscow Mutual? Seems like you are doing well. Kind of an odd question, I know.” Odd indeed. But yes, my former co-worker had tracked me down after 11 years.

My naiveté at the time knew no limits; it still amazes me. Long before I’d ever read a sentence of Seth Godin’s encouragement to ship, and poke boxes, I found some book by a guy named Bowerman, about making six figures as a freelancer. The story’s not a new one with me, but shucks—I practically starved that first year out of the gate. Better, my wife put up with my ignorance and lack of steady paychecks and supported me until I figured out that I’d better find something steadier and more secure.

Life on the cube farm.

I used to work in a place like this.

Continue reading →

Keep on Tri-ing

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I’m entering my third year as a triathlete. Most of the triathlons I’ve entered are of the sprint variety—the distances being 750-meter (0.47-mile) swim, 20-kilometer (12-mile) on the bike bike, and finishing up with a 5-kilometer (3.1-mile) run.

After competing in three sprint triathlons at Point Sebego in Naples the past three seasons, Miss Mary and I are off to the Cape and Hyannis/Craigville Beach for our first out-of-state event, and a good early season test.

My spring hasn’t been my most memorable. Thankfully, training with an eye towards this weekend’s event, and my umpiring, have kept me on an even keel most days, and allowed me to push through some adversity.

Seth Godin would be proud.

Sunrise at OOB, Rev 3, 2014

Sunrise at OOB, Rev 3, 2014